Background: In the dynamic landscape of the gas station industry, the integration of emerging technologies presents a transformative opportunity to revolutionize the customer experience. Embracing the potential of emerging technologies can significantly enhance the overall customer experience, from fueling to retail services. Therefore, SASCO is seeking for technologically-powered solutions to optimize the customer experience in their gas stations. 

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Challenge: Develop an innovative and scalable idea for a solution (MVP) that effectively utilizes emerging technologies to enhance the customer experience within SASCO’s gas stations. The proposed solution should demonstrate a comprehensive understanding of customer preferences and behaviors, while harnessing the capabilities of AI, IoT, Blockchain, or other relevant technologies. 

​Background: As SASCO aims to address the changing requirements of its diverse customer base, improving the retail experience has become a pivotal priority being one of the main revenue streams from the gas stations. SASCO focuses on delivering a smooth and satisfying retail experience and this can be evidenced through the variety of retail stores that are always present in their gas stations. Consequently, they are actively searching for innovative solutions that can elevate the retail experience at their gas stations.

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Challenge: Develop a comprehensive strategy to elevate the overall customer experience in the retail section of SASCO's gas stations. The proposed solution should integrate a customer-centric approach that caters to the unique preferences and requirements of customers.